Social media influencers in France

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Statista Dossier on social media influencers in France

This dossier offers statistical information on social media influencers in France. After an overview of the general profile of French influencers, the dossier provides insights on the partnerships between brands and social media influencers. In addition to this, further data will allow a deeper understanding of the impact of influencer marketing on consumer behavior.

Table of contents

  • 1. Profile and income of influencers

    • Social media influencers' average age in France 2020, by social network

    • Social media influencers in France 2017-2020, by age

    • Social media influencers in France 2020, by gender

    • Professional situation of French influencers in 2020

    • Annual income of influencers from social networks in France 2017-2020

  • 2. Engagement and social media posts

    • Share of social media influencers in France 2017-2019, by number of followers

    • Social media platforms where influencers get the most engagement in France 2019

    • Engagement rate of social media platforms according to influencer type in France 2020

    • Topics covered by social media influencers in France 2017-2020

    • French influencers' views on their role as an influencer 2020

    • Topic category covered by social media influencers in France 2020, by follower size

    • Preferred media platforms of French influencers in 2017-2020

    • Practice changes for French influencers due to the COVID-19 crisis 2020

    • Effects of the COVID-19 crisis on social media content creators in France 2020

  • 3. Partnerships and remuneration

    • Most popular Instagram fashion pages cooperating with influencers in France Q4 2020

    • Type of partnerships received and sought-after by French influencers in 2020

    • Networks most used for partnership requests among influencers in France 2017-2020

    • Share of partnerships offering a remuneration to influencers in France 2017-2020

    • Influencers' average earnings from partnerships with a brand in France 2017-2020

    • French influencer estimation of COVID-19 impact on partnership requests and pay 2020

    • Reasons for French influencers to decline a partnership 2020

    • Unsuitable values for French influencers that make them decline a partnership 2020

  • 4. Follower profiles and attitudes

    • Share of French female buyers following influencers 2020, by category

    • Share of French male buyers following influencers 2019, by category

    • Engagement rate of social media platforms according to influencer type in France 2020

    • Instagram influencers topic trends during Covid-19 France 2020, by average increase

    • Share of French buyers following fashion influencers by gender 2018-2020

    • Useful shopping incentives on social media in 2020, according to French employees

  • 5. Iinfluencers on Instagram

    • Most followed French-speaking influencers on Instagram 2020, by number of followers

    • Most popular French fashion and beauty influencers on Instagram 2020

    • Fashion and beauty: influencers with the most followers on Instagram in France 2019

    • Most followed travel influencers on Instagram in France 2019, by number of followers

    • Most followed food related content influencers on Instagram in France 2019

    • Most followed athletes on Instagram in France 2019

    • Most followed musicians on Instagram in France 2019, by number of followers

    • Most followed politicians on Instagram in France 2019, by number of followers

    • Entertainment Instagram accounts with the most followers in the world 2019

  • 6. Leading influencers on other social networks

    • Distribution of influencers on Twitter in France 2018, by community size

    • Leading French YouTuber channels as of November 2019, by number of subscribers

    • Leading French YouTuber gaming channels as of November 2019, by number of subscribers

    • Leading French Twitch channels 2019, by number of viewing hours

    • Ranking of influencers on TikTok with the most followers in France in 2020

    • Distribution of TikTok influencers' posts by number of followers in France 2020

    • Distribution of TikTok influencers by number of followers in France 2020

    • Ranking of TikTok influencers with the highest engagement in France in 2020

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