Social media influencers in France

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Statista Dossier on social media influencers in France

This dossier offers statistical information on social media influencers in France. After an overview of the general profile of French influencers, the dossier provides insights on the partnerships between brands and social media influencers. In addition to this, further data will allow a deeper understanding of the impact of influencer marketing on consumer behavior.

Table of contents

  • 1. Profile of French influencers
    • Social media influencers in France 2019, by age

    • Share of social media influencers in France 2019, by number of followers

    • Average commitment rate of Instagram influencers France 2017, by number of followers

    • Topics covered by social media influencers in France 2019

    • Favorite platform of French influencers 2017-2018

    • Social media platforms where influencers get the most engagement in France 2019

  • 2. Partnerships and remuneration
    • Influencers' average earnings from partnerships with a brand in France 2019

    • Annual income of influencers from social networks in France 2019

    • Main selection criteria of a partnership according to influencers in France 2019

    • Frequency of brands partnership requests to French influencers 2018

    • Weekly frequency of partnership requests from brands to influencers in France 2018

    • First contact of influencers with a brand in France 2018

    • Networks most used for partnership requests among influencers in France 2017-2019

    • Share of partnerships offering a remuneration to influencers in France 2018

  • 3. Influence on followers
    • Subject areas in which influencers are the most followed in France 2018

    • Subject areas in which influencers are the most followed in France 2018, by age

    • Opinion regarding the interaction between brands and influencers in France 2018

    • Share of French people feeling influenced in their purchases 2018

    • Share of people feeling encouraged to purchase products by influencers in France 2018

    • People who have been impacted by influencer marketing online in France 2018, by type

    • Opinion on the future impact of influencers on consumption in France 2018

    • Products mentioned by influencers that consumers often purchase in France 2018

  • 4. Most popular influencers on Instagram
    • Most followed French-speaking influencers on Instagram 2019, by number of followers

    • Fashion and beauty: influencers with the most followers on Instagram in France 2019

    • Most followed travel influencers on Instagram in France 2019, by number of followers

    • Most followed food related content influencers on Instagram in France 2019

    • Most followed athletes on Instagram in France 2019

    • Most followed musicians on Instagram in France 2019, by number of followers

    • Most followed politicians on Instagram in France 2019, by number of followers

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