Influencer marketing in France

Statistics report on influencer marketing in France

Influencer marketing in France

This report offers statistical information on influencer marketing in France. After an overview of the general data about the French advertising market and the digital one in particular, the report provides insights on the marketers' perspective on influencer marketing. In addition to this, further data allows a deeper understanding of influencer marketing's impact on consumer behavior in the country.

Table of contents

Overview

6
  • Premium Statistic Ad spending of traditional & digital media France 2018-2022
  • Premium Statistic Advertising spending share in France 2022, by vertical
  • Premium Statistic Advertising investments in France 2022, by medium
  • Premium Statistic Ad spending growth of digital advertising in France 2018-2027
  • Premium Statistic Mobile ad spending share of the digital advertising industry in France 2017-2027
  • Premium Forecast Digital Market Outlook: social media ad revenue in France 2019-2028, by device

Market insights

5
  • Premium Forecast France: social networks used regularly 2022
  • Premium Statistic Preferred media platforms of French marketers and influencers in 2021
  • Premium Statistic Leading social media used by community managers in France 2023
  • Premium Statistic Leading social media used for video content by community managers in France 2023
  • Premium Statistic Social referrals to e-commerce sites in France 2021-2023, by device

Marketers' perspective

6
  • Premium Statistic Main types of influencer-brand collaborations in France 2022
  • Premium Statistic Top social media for influencer marketing in France 2023
  • Premium Statistic Most preferred new social media for influencer marketing by French marketers 2021
  • Premium Statistic Type of partnerships preferred by marketers in France 2021
  • Premium Statistic Criteria for choosing influencers for brand collaborations in France 2022
  • Premium Statistic Shares of marketers that see influence as effective France 2021

Spotlight: Instagram & TikTok

10
  • Basic Statistic France Instagram users 2023, by age group
  • Premium Statistic France Instagram users 2023, by gender
  • Premium Statistic Leading brands on Instagram France 2021, by reach
  • Premium Statistic Ranking of influencer segments on Instagram in France 2021, by followers base
  • Premium Statistic Engagement rates among Instagram influencers in France 2020-2021, by profile size
  • Premium Statistic Instagram influencers in France 2021, by number of followers
  • Premium Statistic Influencer categories most popular on Instagram in France 2021, by follower growth
  • Premium Statistic TikTok: distribution of France audiences 2023, by gender
  • Premium Statistic Leading influencers and account on TikTok in France 2021, by followers growth
  • Premium Statistic Distribution of TikTok influencers by number of followers in France 2021

Consumer insights

7
  • Premium Statistic Main social networks used for shopping in France 2022
  • Premium Statistic Average consumer spending on social commerce in France 2022
  • Premium Statistic Definitions of content creators according to French consumers 2022
  • Premium Statistic Impact of influencers on the purchasing process in France 2022
  • Premium Statistic Share of global consumers that purchased because of influencer recommendations 2022
  • Premium Statistic Leading ethical demands by French consumers towards influencers 2022
  • Premium Forecast Gen Z attitudes to online advertising in France in 2023

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