Millennials in Italy

The Statista dossier
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Statista dossier on the Millennials in Italy

This dossier provides a range of selected statistics and key data about financial habits, shopping behavior, and media usage among Millennials in Italy. Apart from a demographic overview, the report presents consumption trends and the use of traditional and digital media of the Italian population born between early 80s and mid 90s.

Table of contents

  • 1. Demographic overview
    • Population in Italy 2018, by age group

    • Female population in Italy 2018, by age group

    • Male population in Italy 2018, by age group

  • 2. Financial habits
    • Stressful financial issues among Italian Millennials in 2019

    • Italian Millennials' opinions on cashless future 2019

    • Use of banking apps among Millennials in 2019

  • 3. Spending and consumption habits
    • Millennials' preferences towards big and local brands 2018, by product type

    • Millennials' opinions about eco-friendly and healthy products in Italy 2018

    • Expectations of Millennials in Italy about brick-and-mortar stores 2018

    • Features of sustainable food and beverages among Italian Millennials 2019

    • Italy: influences on consumer goods purchase 2019, by age group

    • Share of individuals shopping online in Italy 2019, by age group

    • Reasons for not shopping online in Italy 2019, by age group

    • Italian Millennials consumption habits after the coronavirus in 2020

  • 4. Traditional media
    • Television viewers in Italy 2019, by age

    • Radio audience in Italy 2019, by age

    • Millennials news readership in Italy in 2019

    • Popular music genres among Italian Millennials 2019

  • 5. Online media
    • Number of Millennials daily internet users in Italy in 2020

    • Most popular VoD platforms with 18-34-year-olds Italy 2020

    • Mobile apps used by Italian Millennials in 2019, by category

    • Spotify mobile unique users in Italy 2019, by age group

    • Netflix mobile unique users in Italy 2019, by age group

    • Apple Music mobile unique users in Italy 2019, by age group

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