Consumer Insights report
11st.co.kr is one of the most used online shops in Korea. The South Korean e-commerce platform is owned by telecommunication giant SK Telecom, and it attracts millions of users in Korea on a monthly basis, most of whom live in urban communities.
Travel is an important interest among majority of the online shop’s consumers in Korea, who are also interested in music as well as health and fitness. Many of 11st.co.kr consumers use their smartphones to access the internet and more than half of them find customer reviews on the internet very helpful.
Find out more revealing insights about 11st.co.kr in the South Korean e-commerce market landscape with our comprehensive report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of 11st.co.kr shoppers in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark 11st.co.kr shoppers in Korea (''brand users'') against Korean online shoppers in general (''category users''), and the overall Korean onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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