Online shops: 1688.com shoppers in China

Consumer Insights report

Online shops: 1688.com shoppers in China

1688.com is one of the top ten most used online shops in China. Part of the Alibaba Group, the Chinese e-commerce platform attracts customers from various demographic profiles living mostly in urban communities. Many of 1688.com’s customers in China find customer reviews on the internet very helpful, and some of their most common interests are music, food, and travel.

Find out revealing insights about 1688.com in the Chinese e-commerce platform with our report.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of 1688.com shoppers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark 1688.com shoppers in China (''brand users'') against Chinese online shoppers in general (''category users''), and the overall Chinese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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