Online shops: Amazon shoppers in China

Consumer Insights report

Online shops: Amazon shoppers in China

One of the leading e-commerce platforms worldwide, it comes as no surprise that Amazon is also one of the top ten most used online shops in China. It attracts customers from all age groups in the Chinese market, many of whom live in urban communities.

A big chunk of Amazon’s customers find customer reviews on the internet very helpful, and travel is one of the most common interests among Amazon consumers in China.

Check out more exciting details about Amazon in the Chinese e-commerce market landscape with our report.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Amazon shoppers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon shoppers in China (''brand users'') against Chinese online shoppers in general (''category users''), and the overall Chinese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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