Consumer Insights report
Amazon is the leading online shop in Canada. Smartphones, laptops, and tablets are the most common devices used by Amazon customers in Canada to access the internet, many of whom find customer reviews on the internet as very helpful. The e-commerce shop is popular among all age groups.
Check out more revealing insights about Amazon in the e-commerce market of Canada with our report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Amazon shoppers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon shoppers in Canada (''brand users'') against Canadian online shoppers in general (''category users''), and the overall Canadian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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