Consumer Insights report
Originally conceived as an online book retailer, Amazon has without a doubt transformed the eCommerce landscape in the past two decades. Its immense popularity in Germany is reflected by the fact that it has a user share of over 80%, far ahead of any competition. As such, its customers come from all walks of life.
Use this Statista report, to gain detailed insights into brand profile and customer preferences.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
Topics include
This report offers the reader a comprehensive overview of Amazon shoppers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon shoppers in Germany (''brand users'') against German online shoppers in general (''category users''), and the overall German onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
Overview
We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)