Consumer Insights report
This report provides revealing insights about tmall.com in the e-commerce market in China.
tmall.com is one of the top three most used e-commerce shops in China. The Chinese B2C online retailer attracts users from all age groups, most of whom live in the urban communities. Popular hobbies among tmall.com consumers are food, travel, and music.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of tmall.com shoppers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark tmall.com shoppers in China (''brand users'') against Chinese online shoppers in general (''category users''), and the overall Chinese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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