• eCommerce in the United States 2019

eCommerce in the United States 2019

ecommerceDB.com Country Report

With revenues of US$316 billion in 2018, the U.S. constitutes the second biggest B2C eCommerce market worldwide. The top 5 online stores in the U.S. accounted for 32% of the total U.S. eCommerce market in 2018. Not surprisingly, amazon.com heads the list of the top 10 U.S. stores by net sales in the U.S. in 2018. Other large and prominent players on the U.S. market are e.g. walmart.com, apple.com, homedepot.com and bestbuy.com. This report provides a comprehensive overview of the eCommerce market including consumer insights, market trends and top store analyses.

What’s included:

U.S. online shopper analysis
U.S. eCommerce market and trend analysis
Competitive landscape in the U.S. with a detailed top store analysis

DescriptionContentTables

For the first time, ecommerceDB.com publishes the country report “eCommerce in the United States 2019” that provides a comprehensive overview of the U.S. eCommerce market. It can be relevant for understanding your (potential) customers, strategic business development, e.g., when assessing potential target markets, or for benchmarking your store against the market, its leaders, or fast-growing competitors.

It depicts significant and comprehensive data about:

U.S. online shoppers, providing detailed insights about their shopping interests, attitudes, and shopping patterns
the U.S. eCommerce market, including revenue developments and forecasts, insights into market concentration and sales channels, and extensive KPI analyses, such as e.g. payments, shipping, and shop software
the competitive landscape in the U.S. eCommerce market with key facts about the top players by U.S. net sales in 2018, profound category analyses, and a full list of the U.S. top 500 stores

Our research has resulted in about 70 slides on the U.S. eCommerce market.

The analysis in this report is based on exclusive data from ecommerceDB.com, the Statista Digital Market Outlook, and the 2019 Statista Global Consumer Survey.

ecommerceDB.com gives insights into more than 15,000 online stores in 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for 150 countries.

The Statista Global Consumer Survey gives insights into the minds of more than 400,000 consumers in 46 countries. It is an international survey that covers more than 5,000 brands across 46 different countries.

U.S. Consumers

Assessment of the U.S. shopper
Number of eCommerce users in selected countries in millions
Online shopper characteristics: demographics - Gender
Online shopper characteristics: demographics - Income
Online shopper characteristics: demographics - Age
eCommerce and internet penetration rate in 2019
Online behavior: interest in product categories – United States
Online behavior: interest in product categories – China
Share of online shoppers who pay attention to low-priced and luxury/premium products
Agreement with selected statements on multi-channel services
Online shopping: attitudes – United States
Online shopping: attitudes – China
Share of U.S. consumers who primarily search for and purchase a product online in %
Online shopping: purchases by category – United States
Online shopping: purchases by category – China
Devices used for online purchases in 2019: Laptop
Devices used for online purchases in 2019: Smartphone
Devices used for online purchases in 2019: Desktop PC
Devices used for online purchases in 2019: Tablet
Devices used for online purchases in 2019: Smart TV
Devices used for online purchases in 2019: Smart Speakers
Agreement with reasons for making purchases online
Share of online shoppers who have purchased a product online and returned it afterwards

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U.S. eCommerce market

Assessment of the U.S. market
U.S. eCommerce revenues in billion US$
U.S. eCommerce revenues 2018 in billion US$
YoY revenue growth in %
CAGR 2019-2023 in %
eCommerce revenues in 2018 in billion US$
eCommerce revenues of selected markets in million US$, CAGR and ARPU
U.S. eCommerce market share in % and net sales in billion US$ in 2018
U.S. eCommerce net sales in billion US$ by ranking segments
Comparison of online shares to highest and lowest shares in 2018: Fashion
Comparison of online shares to highest and lowest shares in 2018: Consumer Electronics
Comparison of online shares to highest and lowest shares in 2018: Furniture & Appliances
Comparison of online shares to highest and lowest shares in 2018: Food & Personal Care
2018 share of online pure player in selected countries
2018 share of U.S. cross-border net sales in %
Share of the top 500 U.S. stores that offer at least one payment method belonging to the following categories
Share of top 500 U.S. stores that offer the following selected payment methods
Share of top 500 U.S. stores that work with the following selected shipping service providers
Share of 500 stores that use social media networks
Share of 500 stores that use social media networks
Share of 500 stores with additional amazon or eBay profile in 2019
Distribution of selected shop software used by 500 stores in 2019
Search engine CPC in United States in US$ in 2018
Top 10 SEA budgets of U.S. stores in million US$ in 2018

U.S. stores: top 500 analysis

U.S. net sales in million US$ in 2018
Net sales in the U.S. market and growth of top 500 U.S. stores in 2018
Cumulative market concentration of top 100 stores¹ in the U.S. in 2018
Top 5 players by net sales in 2018: Fashion
Top 5 players by net sales in 2018: Electronics & Media
Top 5 players by net sales in 2018: Toys, Hobby & DIY
Top 5 players by net sales in 2018: Furniture & Appliances
Top 5 players by net sales in 2018: Food & Personal Care
Net sales in the Fashion market and growth of the top Fashion stores in the U.S. in 2018
Net sales in the Electronics & Media market and growth of the top Electronics & Media stores in United States in 2018
Net sales in the Toys, Hobby & DIY market and growth of the top Toys, Hobby & DIY stores in United States in 2018
Net sales in the Furniture & Appliances market and growth of the top Furniture & Appliances stores in United States in 2018
Net sales in the Food & Personal Care market and growth of the top Food & Personal Care stores in United States in 2018
Net sales in the Food & Personal Care market and growth of the top Food & Personal Care stores in United States in 2018

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Study Details

eCommerce in the United States 2019

Pages:	76
Document:	PDF

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Price

$995.00

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