eCommerce in the United States 2019 Country Report

eCommerce in the United States 2019 With revenues of US$316 billion in 2018, the U.S. constitutes the second biggest B2C eCommerce market worldwide. The top 5 online stores in the U.S. accounted for 32% of the total U.S. eCommerce market in 2018. Not surprisingly, heads the list of the top 10 U.S. stores by net sales in the U.S. in 2018. Other large and prominent players on the U.S. market are e.g.,, and This report provides a comprehensive overview of the eCommerce market including consumer insights, market trends and top store analyses.

What’s included:

  • U.S. online shopper analysis
  • U.S. eCommerce market and trend analysis
  • Competitive landscape in the U.S. with a detailed top store analysis

For the first time, publishes the country report “eCommerce in the United States 2019” that provides a comprehensive overview of the U.S. eCommerce market. It can be relevant for understanding your (potential) customers, strategic business development, e.g., when assessing potential target markets, or for benchmarking your store against the market, its leaders, or fast-growing competitors.

It depicts significant and comprehensive data about:

  • U.S. online shoppers, providing detailed insights about their shopping interests, attitudes, and shopping patterns
  • the U.S. eCommerce market, including revenue developments and forecasts, insights into market concentration and sales channels, and extensive KPI analyses, such as e.g. payments, shipping, and shop software
  • the competitive landscape in the U.S. eCommerce market with key facts about the top players by U.S. net sales in 2018, profound category analyses, and a full list of the U.S. top 500 stores

Our research has resulted in about 70 slides on the U.S. eCommerce market.

The analysis in this report is based on exclusive data from, the Statista Digital Market Outlook, and the 2019 Statista Global Consumer Survey. gives insights into more than 20,000 online stores in 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for 150 countries.

The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.

  • Language: English
  • Released: January 2020
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