Christmas in Germany

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Statista Dossier about Christmas in Germany

The Christmas in Germany dossier contains statistics covering everything from Christmas trading period figures (both in online and offline retail) to data on consumer habits and decisions during holiday season shopping. These statistics in particular take a closer look at opinions and behavior while completing Christmas shopping, as well as approaches to planning and gift-giving. An additional chapter contains statistics on Christmas gift shopping attitudes during the coronavirus (COVID-19) pandemic.

Table of contents

  • 1. Christmas trade

    • Retail revenue from the Christmas trading period in Germany 2005-2020

    • Christmas trade in annual retail sales Germany 2014-2018

    • Spending on Christmas gifts in Germany 2020, by retail sales channel

    • Annual and Christmas season online retail sales in Germany 2005-2020

    • Online revenue share from overall Christmas season sales in Germany 2007-2020

    • Online revenue from Christmas season sales in Germany 2005-2019*

    • Online retail sales expectations for the Christmas trading season in Germany 2020

  • 2. Christmas products

    • Import volume of selected Christmas products to Germany 2008-2019

    • Christmas trees sold in Germany 2000-2019

    • Revenue from the sale of Christmas trees in Germany 2000-2018

    • Import and export of Christmas trees to and from Germany 2005-2019

    • Number of online buyers of Christmas trees in Germany 2016-2018

    • Slaughter volume of geese in Germany 1991-2019

    • Advent calendar revenue in Germany 2013-2018

    • Popular advent calendar contents among the German population 2020

    • Planned spending on an advent calendar in Germany 2019

    • Popular types of advent calendars among the German population 2019

    • Production of gingerbread, honey cake and Printen in Germany 2019

    • Production value of gingerbread and honey cake in Germany 1965-2019

    • Number of chocolate Santas produced in Germany 2014-2020

    • Domestic turnover of chocolate Santas in Germany 2020

    • Export of chocolate Santas from Germany 2015-2020

  • 3. Christmas shopping and presents

    • Average budget for Christmas celebrations in Europe 2019, by country

    • Planned spending on Christmas gifts in Germany 2007-2020

    • Per capita spending on Christmas gifts in Germany 2011-2020

    • Planned Christmas gift spending in eastern and western Germany 2015-2019

    • Planned spending on Christmas gifts in Germany 2017-2019, by region

    • Christmas gift spending plans in Germany in 2020, by age group

    • Planned spending on Christmas gifts in Germany, by family status 2016-2020

    • Planned spending on Christmas gifts in Germany 2016-2020, by household income

    • Planned spending on Christmas gifts in Germany, by monthly income 2020

    • Planned spending on Christmas gifts in Germany 2018-2020, by family status

    • People receiving gifts on Christmas in Germany 2020

    • Most popular Christmas presents in Germany 2019

    • Purchase criteria when buying Christmas presents in Germany 2020

    • Christmas presents for friends and family members aged over 18 in Germany 2020

    • Willingness to spend on Christmas gifts in Germany in 2020, by product category

    • Most popular Christmas gifts to buy for children in Germany 2019

    • Most popular Christmas gifts to buy for children and young people in Germany 2020

    • Christmas gift wishes in Germany in 2020, by gender

  • 4. Christmas shopping during the coronavirus (COVID-19)

    • Coronavirus and shopping behavior during the Christmas season 2020 Germany

    • Coronavirus (COVID-19) impact on Christmas shopping in Germany in 2020

    • Coronavirus (COVID-19) and Christmas present choices in Germany 2020

    • Planned expenses for Christmas gifts during the coronavirus Germany 2020

    • Reasons for less spending on Christmas gifts in Germany 2020

    • Christmas gift shopping locations during the coronavirus in Germany 2020

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