Christmas in Germany

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Statista dossier about Christmas in Germany

The Christmas in Germany dossier contains statistics covering everything from Christmas trading period figures (both in online and offline retail) to data on consumer habits and decisions during holiday season shopping. These statistics in particular take a closer look at opinions and behaviour while completing Christmas shopping, as well as approaches to planning and gift-giving.

Table of contents

  • 1. Christmas trade

    • Retail revenue from the Christmas trading period in Germany 2005-2019

    • Christmas trade in annual retail sales Germany 2014-2018

    • Sales potential of select product areas during Christmas Germany 2013-2017

    • Spending on Christmas gifts in Germany 2019, by retail sales channel

    • Annual and Christmas season online retail sales in Germany 2005-2019

    • Online revenue share from overall Christmas season sales in Germany 2007-2019

    • Online revenue from Christmas season sales in Germany 2005-2018*

    • Online retail sales expectations for the Christmas trading season in Germany 2019

    • Sales expectations of online marketplace retailers for Christmas Germany 2018

  • 2. Christmas products

    • Import volume of selected Christmas products to Germany 2008-2018

    • Import value of Christmas items in Germany 2017

    • Christmas trees sold in Germany 2000-2019

    • Revenue from the sale of Christmas trees in Germany 2000-2018

    • Import and export of Christmas trees to and from Germany 2005-2018

    • Number of online buyers of Christmas trees in Germany 2016-2018

    • Slaughter volume of geese in Germany 1991-2018

    • Private household demand for geese in Germany 2016-2017

    • Christmas confectionery revenue in German food trade 2017

    • Advent calendar revenue in Germany 2013-2018

    • Popular advent calendar contents among the German population 2019

    • Planned spending on an advent calendar in Germany 2019

    • Popular types of advent calendars among the German population 2019

    • Production of gingerbread, honey cake and Printen in Germany 2018

    • Production value of gingerbread and honey cake in Germany 1965-2018

    • Number of chocolate Santas produced in Germany 2014-2019

    • Domestic turnover of chocolate Santas in Germany 2019

    • Export of chocolate Santas from Germany 2015-2019

  • 3. Christmas shopping and presents

    • Christmas shopping time among the German population 2019

    • Time of purchase of Christmas presents by gender in Germany 2018

    • Important Christmas shopping information sources in Germany 2019

    • Sources of inspiration for Christmas shopping among the German population 2019

    • Popular shopping locations for Christmas presents in Germany 2019

    • Statements about Christmas shopping in Germany 2019

    • Brick-and-mortar stores for Christmas shopping in Germany 2019

    • Preference for online shopping for Christmas presents in Germany 2019

    • Advantages of doing Christmas shopping at local retailers in Germany 2019

    • Advantages of doing Christmas shopping online in Germany 2019

    • Planned spending on Christmas presents among the German population in 2019

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