The eCommerce net sales of the top 500 German online stores accounted for about US$72 billion in 2020. Amazon.de heads the list of the online stores by net sales in Germany in 2020. Other large and prominent players on the German market are e.g. otto.de, zalando.de, mediamarkt.de and lidl.de. The top 5 online stores in Germany accounted for 36% of the net sales of the top 500 online stores in 2020. This report provides a comprehensive overview of the German eCommerce market including consumer insights, market trends, and top store analyses.
German online shopper analysis
German eCommerce market and trend analysis
Competitive landscape in Germany with a detailed top store analysis
The ecommerceDB Country Report ”eCommerce in Germany 2021” provides a comprehensive overview of the state of the German eCommerce market regarding consumers, markets, and its top 500 online stores in 2020.
It depicts significant and comprehensive data about:
German online shoppers, providing detailed insights about their shopping interests, attitudes, and shopping patterns
the German eCommerce market, including net sales developments and forecasts, insights into the net sales distribution and sales channels, and extensive KPI analyses, such as payments, shipping, and shop software
the competitive landscape in Germany eCommerce market with key facts about the top players by German net sales in 2020, profound category analyses, and a full list of the German top 500 stores
The analysis in this report is based on exclusive data from ecommerceDB.com, the Statista Digital Market Outlook, and the Statista Global Consumer Survey.
ecommerceDB.com gives insights into more than 20,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.
The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for more than 150 countries.
The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.
Facts about German eCommerce
Country snapshot: Germany
Online shopper characteristics
Interest in product categories
Importance of product prices
Relevance of multi-channel services
Purchases by category
Comparison of devices for online purchases
Drivers of online purchases
The German eCommerce market
eCommerce net sales development
Net sales distribution among top online stores
Online shares in selected retail markets
Shipping service provider
Social media activity
Marketing performance indicators
German online stores: top 500 analysis
German top stores
Top 10 online stores by net sales
Online store comparison
Cumulated eCommerce net sales distribution among the top 100 online stores
Top 3 online stores
Electronics & Media
Toys, Hobby & DIY
Furniture & Appliances
Food & Personal Care
Top 500 ranking
Top 10 online store profiles
Full list of the top 500
Assessment of the German shopper
Number of eCommerce users in selected countries in millions