eCommerce in Germany 2020

ecommerceDB Country Report

eCommerce in Germany 2020 The German B2C eCommerce market accounted for US$74 billion in 2019. Amazon.de heads the list of the online stores by net sales in Germany in 2019. Other large and prominent players on the German market are e.g. otto.de, zalando.de, mediamarkt.de and notebooksbilliger.de. The top 5 online stores in Germany accounted for 36% of the net sales of the top 500 online stores in 2019. This report provides a comprehensive overview of the German eCommerce market including the COVID-19 impact, consumer insights, market trends, and top store analyses.


What's included:

  • COVID-19 impact on eCommerce with selected case studies
  • German online shopper analysis
  • German eCommerce market and trend analysis
  • Competitive landscape in Germany with a detailed top store analysis
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The ecommerceDB Country Report ”eCommerce in Germany 2020” provides a comprehensive overview of the state of the German eCommerce market regarding consumers, markets, and its top 500 online stores in 2019. In addition, it also reflects the strong surge in growth eCommerce has experienced this year due to the COVID-19 pandemic.

It depicts significant and comprehensive data about:

  • the impact of the COVID-19 pandemic on the eCommerce landscape, offering data on changes in consumer behavior and adjustments to revenue forecasts
  • German online shoppers, providing detailed insights about their shopping interests, attitudes, and shopping patterns
  • the German eCommerce market, including revenue developments and forecasts, insights into the net sales distribution and sales channels, and extensive KPI analyses, such as e.g. payments, shipping, and shop software
  • the competitive landscape in Germany eCommerce market with key facts about the top players by German net sales in 2019, profound category analyses, and a full list of the German top 500 stores

The analysis in this report is based on exclusive data from ecommerceDB.com, the Statista Digital Market Outlook, and the Statista Global Consumer Survey.

ecommerceDB.com gives insights into more than 20,000 online stores in 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for more than 150 countries.

The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.

  • Language: English
  • Released: January 2021
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