Social media influencers in the Nordic countries

Statistics report on influencers in the Nordics

Social media influencers in the Nordic countries

This report provides statistics and analysis on influencers on social media in selected Nordic countries. It provides investigations in social media accounts in Denmark, Sweden, Norway, Finland and Iceland, focusing on subscribers and followers numbers, income and posts value. The report, furthermore, information on influencer marketing and how companies work with social media influencers in the mentioned countries.

Table of contents

Instagram followers

6
  • Premium Statistic Most popular Nordic influencers on Instagram 2019
  • Premium Statistic Most popular Nordic fashion and beauty influencers on Instagram 2019
  • Premium Statistic Most popular Nordic athletes on Instagram 2019
  • Premium Statistic Most popular Nordic musicians and bands on Instagram 2019
  • Premium Statistic Most popular Nordic travel influencers on Instagram 2019
  • Basic Statistic Minimum number of Instagram influencers' followers in Sweden 2020, by category

Instagram value

6
  • Premium Statistic Leading Instagram influencers from Nordic countries 2019, by post value
  • Premium Statistic Leading food influencers on Instagram from Nordic countries 2019, by post value
  • Premium Statistic Leading athletes on Instagram from Nordic countries 2019, by post value
  • Premium Statistic Leading musicians on Instagram from Nordic countries 2019, by post value
  • Premium Statistic Leading travel influencers on Instagram from Nordic countries 2019, by post value
  • Premium Statistic Minimum income of Instagram influencers in Sweden 2020, by category

Twitter

5
  • Premium Statistic Most popular Twitter accounts in Denmark 2021, by number of followers
  • Premium Statistic Most popular Twitter accounts in Sweden 2020, by number of followers
  • Premium Statistic Most popular Twitter accounts in Norway 2021, by number of followers
  • Premium Statistic Most popular Twitter accounts in Finland 2020, by number of followers
  • Premium Statistic Most popular Twitter accounts in Iceland 2020, by number of followers

Other social media

7
  • Basic Statistic Most followed TikTok accounts in Norway 2019, by number of followers
  • Premium Statistic Number of subscribers to YouTube influencers in Sweden 2021, by category
  • Premium Statistic Number of views of blogger influencers in Sweden 2020, by category
  • Premium Statistic Number of listeners to podcast influencers in Sweden 2020, by category
  • Premium Statistic Income of YouTube influencers per video in Sweden 2021
  • Premium Statistic Income of podcast influencers in Sweden 2020, by category
  • Premium Statistic Income of blogger influencers in Sweden 2020, by category

Influencer marketing

5
  • Premium Statistic Expected payment methods for influencer marketing in Sweden 2019
  • Premium Statistic Experience with influencer marketing in Sweden 2019, by time frame
  • Premium Statistic Annual revenue of companies who work with influencer marketing in Denmark 2016-2019
  • Premium Statistic Revenue and EBIT of United Influencers in Sweden 2017-2018
  • Premium Statistic Revenue of United Influencers Norge 2014-2018

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