Social media influencers in the Nordic countries

The Statista dossier
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Statista Dossier on influencers in the Nordics

Table of contents

  • 1. Instagram followers
    • Most popular Nordic influencers on Instagram 2019

    • Most popular Nordic fashion and beauty influencers on Instagram 2019

    • Most popular Nordic athletes on Instagram 2019

    • Most popular Nordic musicians and bands on Instagram 2019

    • Most popular Nordic travel influencers on Instagram 2019

    • Minimum number of Instagram influencers' followers in Sweden 2020, by category

  • 2. Instagram value
    • Leading Instagram influencers from Nordic countries 2019, by post value

    • Leading food influencers on Instagram from Nordic countries 2019, by post value

    • Leading athletes on Instagram from Nordic countries 2019, by post value

    • Leading musicians on Instagram from Nordic countries 2019, by post value

    • Leading travel influencers on Instagram from Nordic countries 2019, by post value

    • Minimum income of Instagram influencers in Sweden 2020, by category

  • 3. Twitter
    • Most popular Twitter accounts in Denmark 2021, by number of followers

    • Most popular Twitter accounts in Sweden 2020, by number of followers

    • Most popular Twitter accounts in Norway 2021, by number of followers

    • Most popular Twitter accounts in Finland 2020, by number of followers

    • Most popular Twitter accounts in Iceland 2020, by number of followers

  • 4. Other social media
    • Most followed TikTok accounts in Norway 2019, by number of followers

    • Number of subscribers to YouTube influencers in Sweden 2020, by category

    • Number of views of blogger influencers in Sweden 2020, by category

    • Number of listeners to podcast influencers in Sweden 2020, by category

    • Income of YouTube influencers per video in Sweden 2020

    • Income of podcast influencers in Sweden 2020, by category

    • Income of blogger influencers in Sweden 2020, by category

  • 5. Influencer marketing
    • Expected payment methods for influencer marketing in Sweden 2019

    • Experience with influencer marketing in Sweden 2019, by time frame

    • Annual revenue of companies who work with influencer marketing in Denmark 2016-2019

    • Revenue and EBIT of United Influencers in Sweden 2017-2018

    • Revenue of United Influencers Norge 2014-2018

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