Social media influencers in the Nordic countries

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Statista Dossier on influencers in the Nordics

This dossier provides statistics and analysis on influencers on social media in selected Nordic countries. It provides investigations in social media accounts in Denmark, Sweden, Norway, Finland and Iceland, focusing on subscribers and followers numbers, income and posts value. The dossier, furthermore, information on influencer marketing and how companies work with social media influencers in the mentioned countries.

Table of contents

  • 1. Instagram followers
    • Most popular Nordic influencers on Instagram 2019

    • Most popular Nordic fashion and beauty influencers on Instagram 2019

    • Most popular Nordic athletes on Instagram 2019

    • Most popular Nordic musicians and bands on Instagram 2019

    • Most popular Nordic travel influencers on Instagram 2019

    • Minimum number of Instagram influencers' followers in Sweden 2019, by category

  • 2. Instagram value
    • Leading Instagram influencers from Nordic countries 2019, by post value

    • Leading food influencers on Instagram from Nordic countries 2019, by post value

    • Leading athletes on Instagram from Nordic countries 2019, by post value

    • Leading musicians on Instagram from Nordic countries 2019, by post value

    • Leading travel influencers on Instagram from Nordic countries 2019, by post value

    • Minimum income of Instagram influencers in Sweden 2019, by category

  • 3. Twitter
    • Most popular Twitter accounts in Denmark 2020, by number of followers

    • Most popular Twitter accounts in Sweden 2020, by number of followers

    • Most popular Twitter accounts in Norway 2020, by number of followers

    • Most popular Twitter accounts in Finland 2020, by number of followers

    • Most popular Twitter accounts in Iceland 2020, by number of followers

  • 4. Other social media
    • Most followed TikTok accounts in Norway 2019, by number of followers

    • Number of subscribers to YouTube influencers in Sweden 2019, by category

    • Number of views of blogger influencers in Sweden 2019, by category

    • Number of listeners to podcast influencers in Sweden 2019, by category

    • Income of YouTube influencers per video in Sweden 2019

    • Income of podcast influencers in Sweden 2019, by category

    • Income of blogger influencers in Sweden 2019, by category

  • 5. Influencer marketing
    • Expected payment methods for influencer marketing in Sweden 2019

    • Experience with influencer marketing in Sweden 2019, by time frame

    • Annual revenue of companies who work with influencer marketing in Denmark 2016-2018

    • Revenue and EBIT of United Influencers in Sweden 2017-2018

    • Revenue of United Influencers Norge 2014-2018

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