eCommerce Cross-border Shares 2020

Statista Digital Market Outlook – Whitepaper

eCommerce Cross-border Shares 2020 This whitepaper gives you a short introduction to the cross-border sales in eCommerce. It describes the most important drivers of cross-border shopping and indicates the domestic and cross-border shares for selected countries.

What’s included
  • Definition of cross-border shares and methodology
  • Drivers of cross-border sales
  • Cross-border shares for selected countries
  • Top national shops in the U.S. and their cross-border shares

eCommerce is heavily affected by technological advancements and digitalization. These factors broaden the spectrum of purchasing possibilities and incentivize customers to look for shopping opportunities beyond their national borders. In this context, borders become blurry for shoppers around the world as they seem to increasingly appreciate the convenience of ordering from foreign countries via internet.

The Statista Digital Market Outlook found this a highly relevant topic and introduced a new feature on the platform – the cross-border shares box in eCommerce. Our data is based on the analysis of revenue and traffic information from 10,000 individual shops and is forecasted by the Digital Market Outlook. The purpose is to provide a clearer picture of the dynamics of domestic vs. cross-border purchases. Certain countries claim high shares of cross-border sales while others tend to exhibit rather low cross-border dynamics.

  • Language: English
  • Released: January 2020
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