Cosmetics market in Poland

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Statista Dossier on the cosmetic and personal care market in Poland

This dossier presents a range of statistics and facts about the cosmetics and personal care market in Poland. The publication includes information on the trade and retail of cosmetics, as well as cosmetic brands and consumer behavior.

Table of contents

  • 1. Overview

    • Revenue of the beauty & personal care market in Central & Western Europe by country 2019

    • Market value of cosmetics in Poland 2019-2024

    • Change in the value of cosmetics retail market and online sales in Poland 2016-2025

    • Luxury cosmetics and perfumes market value in Poland 2010-2020

    • Value of the luxury cosmetics and perfume market in Poland 2014-2025

    • Poland: revenue in beauty & personal care market 2012-2025

    • Growth in the cosmetics market and its distribution channels in Poland 2020-2026

    • Consumer spending on personal care in Poland 2008-2019

    • Monthly spending on cosmetics in Poland 2020

  • 2. Trade

    • Export and import value of make-up and beauty products in Poland 2015-2019

    • Export value of cosmetics from Poland 2014-2019

    • Import value of cosmetics to Poland 2014-2019

    • Export value of cosmetics from Poland 2019, by country

    • Import value of cosmetics from Poland 2019, by country

    • Export of cosmetics from Poland 2019, by product category

    • Export and import worth of shower cosmetics in Poland 2015-2019

    • Export and import worth of bath cosmetics in Poland 2015-2019

    • Import and export of products of the chemical industry in Poland 2018-2019

  • 3. Products

    • Top 10 cosmetics categories in Poland 2020, by sales value change

    • Most frequently used make-up cosmetics in Poland 2020

    • Most popular makeup products in Poland 2020

    • Production of soap in Poland 2018-2020

    • Production of hair cosmetics in Poland 2018-2020

    • Haircare products that sale the most in Poland 2019-2020

    • Market share of particular products in the luxury cosmetics market in Poland 2020

  • 4. Companies

    • Share of 10 leading companies on the cosmetics market in Poland 2019

    • Number of Rossmann drugstores in Poland 2000-2019

    • Rossmann turnover in Poland 2000-2019

    • Number of HEBE stores in Poland 2018-2020

    • Sales value of HEBE in Poland 2018-2020

    • Financial results of Ziaja in Poland 2018-2019

    • Financial results of BIELENDA in Poland 2018-2019

    • Financial results of Dr Irena Eris in Poland 2018-2019

    • Financial results of Oceanic in Poland 2018-2019

    • Financial results of Inglot in Poland 2018-2019

    • Financial results of Joanna in Poland 2018-2019

  • 5. Brands

    • Most popular cosmetic brands in Poland 2019

    • Favorite brands of baby care cosmetics in Poland 2020

    • Favorite brands of nail polish in Poland 2020

    • Favorite brands of makeup in Poland 2020

    • Favorite brands of toothpastes in Poland 2020

    • Favorite brands of deodorants in Poland 2020

    • Favorite brands of soaps and shower gels in Poland 2020

    • Favorite brands of shampoos and hair conditioners in Poland 2020

    • Favorite brands of facial care products in Poland 2020

  • 6. Sales

    • Change in cosmetics sales in Poland 2020, by product type

    • Ways of purchasing cosmetics in Poland 2020

    • Important channels for purchasing cosmetics in Poland 2020

    • Preferences for buying cosmetics online in Poland 2020

    • Preferences for buying cosmetics in a brick-and-mortar store in Poland 2020

    • Important factors when buying cosmetics in physical stores in Poland 2020

    • Important factors when buying cosmetics online in Poland 2020

    • Sold production of the cosmetics industry in Poland 2015-2019

    • Structure of the value of cosmetics production sold in Poland 2019, by product

  • 7. Consumer behavior

    • Average number of cosmetics owned in Poland 2020, by gender

    • Frequency of makeup use in Poland 2020

    • Factors influencing cosmetics purchase in Poland 2020

    • Frequency of purchasing cosmetics in Poland 2020

    • Frequency of buying body cosmetics in Poland 2020

    • Hair care methods in Poland 2020

    • Frequency of hair care in Poland 2020

    • Body care methods in Poland 2020

    • Frequency of body care in Poland 2020

    • Frequency of facial treatments in Poland 2020

  • 8. COVID-19 impact

    • Impact of the COVID-19 pandemic on cosmetics companies in Poland 2020

    • Profile of cosmetic companies' activity due to COVID-19 in Poland 2020

    • Level of production in companies from the cosmetics industry in Poland 2020

    • Problems in the cosmetics industry caused by the COVID-19 pandemic in Poland 2020

    • Additional actions due to COVID-19 maintained in cosmetic companies in Poland 2020

    • Impact of COVID-19 pandemic on cosmetics exports in Poland 2020

    • Change in employment in cosmetics companies during COVID-19 pandemic in Poland 2020

    • Introducing innovations in cosmetic companies despite COVID-19 in Poland 2020

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