Facebook in Sweden

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Statista dossier on Facebook in Sweden

This dossier provides statistics and analysis on the Facebook usage in Sweden in 2020 and earlier. Among the topics of focus are revenues and income of the company, usage overview, as well as demographics and users' profiles. Furthermore, the dossier provides information about the most liked Facebook pages.

Table of contents

  • 1. Overview
    • Facebook: quarterly revenue in Europe 2010-2020, by segment

    • Facebook: quarterly net income 2010-2020

    • Most popular social networks in Sweden 2020, by market share

    • Usage of social media sites in Sweden 2019, by platform

    • Monthly market share of Facebook in Sweden 2019-2020

    • Facebook penetration in Sweden 2011-2019

    • Number of monthly Facebook users in the Nordics 2018

  • 2. Demographics
    • Daily Facebook usage rate in Sweden 2011-2019

    • Facebook users in Sweden 2019, by age group

    • Population using Facebook in Sweden 2018, by generation

    • Number of Facebook users in Sweden 2018, by age and gender

    • Share of people who used Facebook daily in Sweden 2017-2019, by age group

  • 3. Use
    • Facebook usage frequency in Sweden 2019

    • Facebook usage purposes in Sweden 2019

    • Leading Facebook activities in Sweden 2019

    • Facebook usage in Sweden 2019, by device

    • Average Facebook engagement rates in Sweden 2019, by posts type

    • Share of mobile Facebook users in the Nordics 2020

  • 4. Facebook pages
    • Most popular Facebook pages in Sweden 2020, by number of fans

    • Fastest-growing Facebook pages in Sweden 2020, by number of new fans

    • Most popular celebrity pages on Facebook in Sweden 2020, by number of fans

    • Most popular brand pages on Facebook in Sweden 2020, by number of fans

    • Most popular media pages on Facebook in Sweden 2020, by number of fans

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