TikTok

The Statista dossier
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Statista dossier about TikTok

This dossier presents information on mobile video app TikTok. The paper provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance in current social media marketing. The video sharing app is owned by Beijing-based company Bytedance. In the Chinese market, Bytedance also runs a separate app called Douyin. Douyin and TikTok are similar but run on separate servers in order to comply with internet regulations in China.

Table of contents

  • 1. Mobile social video
    • Share of app user engagement worldwide 2016-2019, by category

    • Share of U.S. online time spent on digital content 2019, by platform

    • U.S. teen and young adult social content sharing 2019

    • Time spend on watching online video worldwide 2018, by content

    • Relative time spent watching selected online video types worldwide 2019, by age group

  • 2. Global performance
    • Global TikTok iOS DAU 2017-2020

    • Global TikTok iOS MAU 2017-2020

    • Global TikTok Android DAU 2017-2020

    • Global TikTok Android MAU 2017-2020

    • Global TikTok iOS downloads 2020, by country

    • Global TikTok Google Play downloads 2020, by country

    • Growth of TikTok iOS downloads worldwide 2020, by country

    • Growth of TikTok Google Play downloads worldwide 2020, by country

    • TikTok first-time installs per quarter 2016-2019

    • TikTok penetration worldwide 2019, by region

    • TikTok monthly user spending worldwide 2018-2020

    • TikTok iOS revenue in leading markets 2020

    • TikTok Google Play revenue in leading markets 2020

  • 3. Benchmark
    • Highest valued unicorn companies worldwide 2020

    • Highest valued unicorn companies in China 2020

    • Leading Android apps worldwide 2020, by downloads

    • Leading Android apps in the U.S. 2020, by downloads

    • Leading iPhone apps worldwide 2020, by downloads

    • Leading iPhone apps in the U.S. 2020, by downloads

    • Most popular social media apps in the U.S. 2019, by audience

    • Most popular social media apps in the U.S. 2019, by reach

    • Most popular social media apps in the U.S. 2019, by engagement

    • Most popular social media apps in the U.S. 2019, by session length

    • Most popular social media apps in the U.S. 2019, by monthly sessions

  • 4. Audiences
    • TikTok: number of users in the United States 2019-2024

    • U.S. TikTok user development 2019-2024

    • TikTok user ratio in the U.S. 2020, by gender

    • TikTok user ratio in the U.S. 2020, by age group

    • TikTok user ratio in the U.S. 2019, by age group & gender

    • TikTok user ratio in the U.S. 2020, by frequency

  • 5. Usage
    • TikTok video content reach among U.S. internet users 2019

    • U.S. TikTok usage experience 2019

    • U.S. social platform user engagement growth 2019

    • U.S. Gen Z & Millennials social network penetration 2019, by gender

    • U.S. teens: most frequently accessed social networks 2019

    • Most popular influencers on TikTok worldwide 2019

    • U.S. teen and young adult favorite platforms for following influencers 2019

    • TikTok: user data requests from federal agencies & governments H1 2019, by country

  • 6. Douyin usage in China
    • Number of monthly active users of short video apps in China 2019, by company

    • Douyin's DAUs in China 2019-2020

    • Douyin user number in China 2018-2023

    • Douyin mobile user share in China 2018-2023

    • Top-tier KOL's impressions per post in China by channel 2019

    • Most popular types of posts on Douyin (TikTok) 2018

    • Leading app usage duration during Chinese New Year in China 2019-2020, by app

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