TikTok

Statistics report about TikTok

TikTok

This report presents information on the mobile video app TikTok. It provides benchmark comparisons regarding user metrics and user engagement, the app's relevance in current social media marketing, as well as a chapter on the ByteDance brand performance. Additionally, the report presents a spotlight chapter focusing on the opinion of U.S. users over a possible TikTok ban in the country.

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Table of contents

Overview

4
  • Basic Statistic Media usage in an online minute 2023
  • Basic Statistic Global social networks ranked by number of users 2024
  • Basic Statistic Most downloaded mobile apps worldwide 2024
  • Premium Statistic U.S. TikTok users share of time spent on social media apps 2023

Performance

7
  • Basic Statistic TikTok global quarterly downloads 2018-2023
  • Premium Statistic Growth of TikTok iOS downloads worldwide Q4 2023, by market
  • Basic Statistic Growth of TikTok Google Play downloads worldwide Q4 2023, by country
  • Basic Statistic TikTok mobile app global IAP revenues 2018-2023
  • Basic Statistic Global TikTok annual consumer spending 2016-2023
  • Premium Statistic TikTok iOS revenue in leading markets Q4 2023
  • Premium Statistic TikTok Google Play revenue in leading markets Q4 2023

Usage and demographics

5
  • Premium Forecast Global TikTok users 2018-2027
  • Basic Statistic TikTok penetration in selected countries and territories 2024
  • Premium Statistic Countries with the most TikTok users 2024
  • Premium Statistic TikTok: distribution of global audiences 2024, by age and gender
  • Premium Statistic TikTok: distribution of global audiences 2024, by gender

Creators and content

6
  • Basic Statistic Most watched TikTok videos of all time 2023
  • Premium Statistic Most popular TikTok users worldwide 2024
  • Premium Statistic TikTok: number of monthly postings 2023, by account type
  • Premium Statistic TikTok: video views 2023, by length
  • Premium Statistic TikTok: number of views per video 2023, by account type
  • Basic Statistic Pet influencers on TikTok 2023, by followers

Community guidelines enforcement

9
  • Basic Statistic TikTok: videos removed 2020-2023
  • Basic Statistic TikTok: number of videos removed by country Q4 2023
  • Basic Statistic TikTok: videos removed by automation 2020-2023
  • Basic Statistic TikTok: accounts removed 2020-2023
  • Basic Statistic TikTok: account removed 2020-2023, by reason
  • Basic Statistic TikTok: live video sessions suspended 2023
  • Basic Statistic TikTok: live video sessions restored 2023
  • Basic Statistic TikTok: ads removed 2021-2023
  • Basic Statistic TikTok: fake engagement prevented 2021-2023

Douyin usage in China

6
  • Premium Statistic Monthly active users of leading short video apps in China 2023
  • Premium Statistic Monthly active users of Douyin in China 2022-2023
  • Premium Statistic Most-followed influencers on Douyin in China 2023
  • Premium Statistic Industry distribution of mini-programs in China 2023, by mini-program platform
  • Premium Statistic Live streaming usage rate on Douyin (TikTok) in China 2020-2023
  • Premium Statistic Most successful luxury brands on Douyin in China 2024

Marketing and advertising

6
  • Premium Statistic Social media platforms used by marketers worldwide 2023
  • Premium Statistic Future use of social media among marketers worldwide 2023, by platform
  • Premium Statistic Future use of video among social media marketers worldwide 2023, by platform
  • Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2023
  • Premium Statistic Effectiveness of TikTok campaigns in advertising video content worldwide 2023
  • Premium Statistic TikTok ad revenue worldwide 2020-2027

ByteDance brand

7
  • Premium Statistic Highest valued unicorn companies worldwide 2023
  • Premium Statistic Highest valued unicorn companies in China 2023
  • Basic Statistic Most valuable brands worldwide 2023
  • Premium Statistic Digital advertising revenue for major internet companies 2023-2027
  • Premium Statistic TikTok/Douyin: brand value 2020-2023
  • Premium Statistic ByteDance: annual revenue 2020-2023
  • Premium Statistic ByteDance: quarterly revenue 2022-2023

Spotlight: U.S. TikTok ban

7
  • Basic Statistic Global markets and institutions with a partial or total TikTok ban 2023
  • Premium Forecast TikTok brand profile in the United States 2023
  • Premium Statistic U.S. TikTok ban approval 2023
  • Premium Statistic U.S. citizens approval rate of TikTok being sold or banned 2023
  • Basic Statistic U.S. citizens approval rate of TikTok being sold or banned 2023, by party ID
  • Basic Statistic U.S. adults believing TikTok to be a threat to the country 2023
  • Basic Statistic U.S. adults who see TikTok ties to China as a national security risk 2023
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FURTHER REPORTS

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  • Mobile video in the United States
  • User-generated content in South Korea
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