eCommerce in Australia 2020
ecommerceDB Country Report

What's included:
- COVID-19 impact on eCommerce with selected case studies
- Australian online shopper analysis
- Australian eCommerce market and trend analysis
- Competitive landscape in Australia with a detailed top store analysis
DescriptionContentTables
The ecommerceDB Country Report ”eCommerce in Australia 2020” provides a comprehensive overview of the state of the Australian eCommerce market regarding consumers, markets, and its top 100 online stores in 2019. In addition, it also reflects the strong surge in growth eCommerce has experienced this year due to the COVID-19 pandemic.
It depicts significant and comprehensive data about:
- the impact of the COVID-19 pandemic on the eCommerce landscape, offering data on changes in consumer behavior and adjustments to revenue forecasts
- Australian online shoppers, providing detailed insights about their shopping interests, attitudes, and shopping patterns
- the Australian eCommerce market, including revenue developments and forecasts, insights into the net sales distribution and sales channels, and extensive KPI analyses, such as e.g. payments, shipping, and shop software
- the competitive landscape in Australia eCommerce market with key facts about the top players by Australian net sales in 2019, profound category analyses, and a full list of the Australian top 100 stores
ecommerceDB.com gives insights into more than 20,000 online stores in 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.
The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for more than 150 countries.
The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.
Introduction
- Facts about Australian eCommerce
- Country snapshot: Australia
COVID-19 impact on eCommerce
- Shopping behavior shifts
- Traffic shifts
- Online purchase shifts
- Offline to online purchases
- Market impact
- Global eCommerce revenues
- Australian eCommerce revenues by category
- Case studies
- Amazon, Walmart, and Tesco
- Zooplus and Westwing
- Carrefour and JD.com
Australian consumers
- Online shopper characteristics
- User development
- Demographics
- Online behavior
- eCommerce penetration
- Interest in product categories
- Importance of product prices
- Relevance of multi-channel services
- Online shopping
- Attitudes
- Customer journey
- Purchases by category
- Comparison of devices for online purchases
- Drivers of online purchases
- Returns
The Australian eCommerce market
- Market size
- Revenues development
- Category split
- Category growth
- Country comparison
- Market structure
- Net sales distribution among top online stores
- Concentration development
- Online shares in selected retail markets
- Sales channel
- Internationalization of sales
- KPI analysis
- Payment analytics
- Shipping service provider
- Social media activity
- Marketplaces
- Shop software
- Marketing performance indicators
Australian stores: top 100 analysis
- Top 10 online stores by net sales
- Online store comparison
- Market concentration
- Top 3 online stores
- Fashion
- Electronics & Media
- Toys, Hobby & DIY
- Furniture & Appliances
- Food & Personal Care
- Top 10 online store profiles
- Full list of the top 100
COVID-19 impact on eCommerce
- COVID-19 impact on global online traffic
- Online instead of offline purchases related to the COVID-19 pandemic
- Use of eCommerce to purchase products that were formerly purchased in physical stores
- Global eCommerce revenue forecast in billion US$ (2019-2021)
- Australian eCommerce revenue forecast 2020 in US$bn
- Additional growth in 2020 due to COVID-19 in %
- Case studies: Amazon, Walmart, and Tesco
- Case studies: Zooplus and Westwing
- Carrefour and JD.com
Australian Consumers
- Assessment of the Australian shopper
- Number of eCommerce users in selected countries in millions
- Online shopper characteristics: demographics - Gender
- Online shopper characteristics: demographics - Income
- Online shopper characteristics: demographics - Age
- eCommerce and internet penetration rate in 2020
- Online behavior: interest in product categories – Australia
- Online behavior: interest in product categories – United States
- Share of online shoppers who pay attention to low-priced and luxury/premium products
- Agreement with selected statements on multi-channel services
- Online shopping: attitudes – Australia
- Online shopping: attitudes – United States
- Share of Australian consumers who primarily search for and purchase a product online in %
- Online shopping: purchases by category – Australia
- Online shopping: purchases by category – United States
- Devices used for online purchases in 2019: Laptop
- Devices used for online purchases in 2019: Smartphone
- Devices used for online purchases in 2019: Desktop PC
- Devices used for online purchases in 2019: Tablet
- Devices used for online purchases in 2019: Smart TV
- Devices used for online purchases in 2019: Smart Speakers
- Agreement with reasons for making purchases online
- Share of online shoppers who have purchased a product online and returned it afterwards
The Australian eCommerce market
- Assessment of the Australian market
- Australian eCommerce revenues in billion US$ (2019-2024)
- Australian eCommerce revenues in billion/million US$ by category
- YoY revenue growth in %
- CAGR 2020-2024 in %
- eCommerce revenues in 2019 in billion US$
- eCommerce revenues of selected markets in billion US$, CAGR and ARPU
- Australian eCommerce market net sale distribution in % and net sales in billion US$ in 2019
- Australian eCommerce net sales in billion US$ by ranking segments (2017-2020)
- Comparison of online shares to highest and lowest shares in 2019: Fashion
- Comparison of online shares to highest and lowest shares in 2019: Consumer Electronics
- Comparison of online shares to highest and lowest shares in 2019: Furniture & Appliances
- Comparison of online shares to highest and lowest shares in 2019: Food & Personal Care
- 2019 share of online pure player in selected countries
- 2019 share of Australian cross-border net sales in %
- Share of the top 100 Australian online stores that offer at least one payment method belonging to the following categories
- Top 3 provider by payment method offered by the top 100 Australian stores
- Share of top 100 Australian stores that work with the following selected shipping service providers
- Share of top 100 Australian stores that use social media networks
- Share of top 100 Australian stores with additional amazon or eBay profile in 2020
- Distribution of selected shop software used by top 100 Australian stores in 2020
- Search engine CPC in Australia in US$ in 2019
- Top 10 SEA budgets of Australian stores in million US$ in 2019
- Overview of the top 100 online stores in Australia
- Net sales of the top 10 online stores in the Australian market in million US$ in 2019
- Cumulative market concentration of top 100 online stores in Australia in 2019
- Top 3 players by net sales in 2019: Fashion
- Top 3 players by net sales in 2019: Electronics & Media
- Top 3 players by net sales in 2019: Toys, Hobby & DIY
- Top 3 players by net sales in 2019: Furniture & Appliances
- Top 3 players by net sales in 2019: Food & Personal Care
- Net sales in the Fashion market and growth of the top Fashion online stores in 2019
- Net sales in the Electronics & Media market and growth of the top Electronics & Media online stores in 2019
- Net sales in the Toys, Hobby & DIY market and growth of the top Toys, Hobby & DIY online stores in 2019
- Net sales in the Furniture & Appliances market and growth of the top Furniture & Appliances online stores in 2019
- Net sales in the Food & Personal Care market and growth of the top Food & Personal Care online stores in 2019
- Top 10 online store Profiles
- Complete ranking of the 100 leading online stores
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