eCommerce in South Africa 2019

ecommerceDB.com Country Report

The South African B2C eCommerce market accounted for US$3 billion in 2018. In this year, its top 5 online stores in South Africa accounted for 10% of the total South African eCommerce market. Not surprisingly, takealot.com heads the list of the online stores by net sales in South Africa in 2018. Other large and prominent players on the South African market are e.g. makro.co.za, builders.co.za, woolworths.co.za and superbalist.com. This report provides a comprehensive overview of the eCommerce market including consumer insights, market trends and top store analyses.


What’s included:

  • South African online shopper analysis
  • The South African eCommerce market and trend analysis
  • Competitive landscape in South Africa with a detailed top store analysis
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For the first time, ecommerceDB.com publishes the country report “eCommerce in South Africa 2019” that provides a comprehensive overview of the South African eCommerce market. It can be relevant for understanding your (potential) customers, strategic business development, e.g., when assessing potential target markets, or for benchmarking your store against the market, its leaders, or fast-growing competitors.

It depicts significant and comprehensive data about:

  • online shoppers, providing detailed insights about their shopping interests, attitudes, and shopping patterns
  • the South African eCommerce market, including revenue developments and forecasts, insights into market concentration and sales channels, and extensive KPI analyses, such as e.g. payments, shipping, and shop software
  • the competitive landscape in the South African eCommerce market with key facts about the top players by South African net sales in 2018, profound category analyses, and a full list of the South African top 100 stores

Our research has resulted in about 50 slides on the South African eCommerce market.

The analysis in this report is based on exclusive data from ecommerceDB.com, the Statista Digital Market Outlook, and the 2019 Statista Global Consumer Survey.

ecommerceDB.com gives insights into more than 20,000 online stores in 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for 150 countries.

The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.

  • Language: English
  • Released: March 2020
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