eCommerce in Vietnam 2019 Country Report

The Vietnamese B2C eCommerce market accounted for US$2.5 billion in 2018. In this year, its top 5 online stores in Vietnam accounted for 34% of the total Vietnamese eCommerce market. Not surprisingly, heads the list of the online stores by net sales in Vietnam in 2018. Other large and prominent players on the Vietnamese market are e.g.,, and This report provides a comprehensive overview of the eCommerce market including consumer insights, market trends and top store analyses.

What’s included:

  • Vietnamese online shopper analysis
  • The Vietnamese eCommerce market and trend analysis
  • Competitive landscape in Vietnam with a detailed top store analysis

For the first time, publishes the country report “eCommerce in Vietnam 2019” that provides a comprehensive overview of the Vietnamese eCommerce market. It can be relevant for understanding your (potential) customers, strategic business development, e.g., when assessing potential target markets, or for benchmarking your store against the market, its leaders, or fast-growing competitors.

It depicts significant and comprehensive data about:

  • online shoppers, providing detailed insights about their shopping interests, attitudes, and shopping patterns
  • the Vietnamese eCommerce market, including revenue developments and forecasts, insights into market concentration and sales channels, and extensive KPI analyses, such as e.g. payments, shipping, and shop software
  • the competitive landscape in the Vietnamese eCommerce market with key facts about the top players by Vietnamese net sales in 2018, profound category analyses, and a full list of the Vietnamese top 100 stores

Our research has resulted in about 60 slides on the Vietnamese eCommerce market.

The analysis in this report is based on exclusive data from, the Statista Digital Market Outlook, and the 2019 Statista Global Consumer Survey. gives insights into more than 20,000 online stores in 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for 150 countries.

The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.

  • Language: English
  • Released: March 2020
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