Gen Z and the internet in the UK

Statista trend report on Gen Z and the internet in the UK


Who are Generation Z?

  • Defining digital natives
  • Online habits and behavior

Social media
  • Comparison with Millennials
  • Influencers are the new celebrities
  • The language of Gen Z

Online advertising
  • Attitudes to digital advertising
  • Opportunities for brands

On trend – Gen Z’s favorite apps
  • TikTok
  • Snapchat
  • Depop
  • Reddit
  • Twitch

The next generation
  • What comes after Z?
  • Outlook
More than 7,500

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