Gen Z and the internet in the UK

Statista DossierPlus on Gen Z and the internet in the UK

Gen Z and the internet in the UK This is the generation born between 1995 and 2010. They are at school, where they learn coding alongside geography and French. Others are at university, attending lectures online and watching TikTok videos on their phones in the library. And some are at work, explaining to their boss what an influencer actually is and rolling their eyes at all the boomers. Gen Z are the first true digital natives, and they spend more time online than any other generation.

This DossierPlus looks at how 10-to-25 year-olds in the UK are using the internet and social media, and how their online behavior and attitudes differ from other generations. As traditional media consumption decreases, what is taking its place in the online world that Gen Z inhabit? And how can brands tap into this increasingly important consumer base?

Who are Generation Z?

  • Defining digital natives
  • Online habits and behavior

Social media
  • Comparison with Millennials
  • Influencers are the new celebrities
  • The language of Gen Z

Online advertising
  • Attitudes to digital advertising
  • Opportunities for brands

On trend – Gen Z’s favorite apps
  • TikTok
  • Snapchat
  • Depop
  • Reddit
  • Twitch

The next generation
  • What comes after Z?
  • Outlook
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