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Consumer Insights report
Founded in 2008, iHeartRadio is one of the top ten most used digital music providers in the United States. The online music service has over 120 million registered users, incorporating customers from various demographic profiles in the U.S. Many of the brand’s consumers are middle aged users living in towns, rural and urban communities. A happy relationship is an important aspect of life for more than half of iHeartRadio consumers and music, food and video games are some of their most common interests in life.
This report covers iHeartRadio in the digital music market of the United States.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of iHeartRadio users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark iHeartRadio users in the United States (''brand users'') against U.S. digital music buyers in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)