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Consumer Insights report
Sirius XM is one of the top ten leading digital music providers in the United States. The American company is headquartered in Midtown Manhattan, New York, and as of the first quarter of 2021, Sirius XM had approximately 34.5 million subscribers in the United States.
Customers from various demographic profiles use Sirius XM to buy music downloads or stream their favourite music content in the U.S. The brand has an almost equal distribution of male and female consumers, most of which use their smartphones to access the internet.
This report provides valuable insights about Sirius XM in the digital music market of the United States.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Sirius XM users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sirius XM users in the United States (''brand users'') against U.S. digital music buyers in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)