Digital Music: Spotify Brand Report (United States) 2020

Statista Global Consumer Survey

Digital Music: Spotify Brand Report (United States) 2020 This brand report is based on Statista Global Consumer Survey 2020 and it gives valuable insights on Spotify in the U.S. digital music market.

Founded in 2006, Spotify is the most popular digital music provider in the United States. Some of the favorite genres of Spotify listeners in the U.S. are rock, alternative and indie music.

Topics include
  • Customers' demographic profile
  • Customer lifestyle
  • Marketing touchpoints


  • Introduction
  • Key findings

Digital Music
  • Brand usage
  • Drivers
  • Frequency
  • Genres
  • Device usage

Spotify Customers' Demographic Profile
  • General demographics
  • Life stages
  • Income
  • Household classification
  • Type of community

Spotify Customers' Lifestyle
  • Attitudes
  • Hobbies & Interests
  • Attitudes towards innovation
  • Life values

Spotify Customers' Marketing Touchpoints
  • Internet usage by device
  • Social media usage
  • Media usage
  • Advertising touchpoints

  • Global Consumer Survey
  • Methodology
  • Authors

  • Language: English
  • Released: May 2020
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