Social media: Instagram users in Germany

Consumer Insights report

Social media: Instagram users in Germany

This report offers the reader a comprehensive overview of Instagram users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Instagram users in Germany (''brand users'') against German social media users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: Instagram users in Germany

  • Instagram is more popular among Generation Z than other social networks
  • 55% of Instagram users are female
  • Consumers with a high income make up 35% of Instagram users
  • Social media users in general and Instagram users specifically, live in similar type of communities
  • A happy relationship is an important aspect of life for 56% of Instagram users

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