Social media: Instagram users in the United States

Consumer Insights report

Social media: Instagram users in the United States

Instagram is one of the most popular social networks in the United States. The photo and video sharing app connects users from all age groups who use this platform to connect with friends, family, and other people on the internet.
This report is based on Instagram in the social networks market in the United States. It provides valuable insights about the brand’s users, such as topics that are most discussed by Instagram users in the U.S.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Instagram users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Instagram users in the United States (''brand users'') against U.S. social media users in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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