Social media: Pinterest users in the United States

Consumer Insights report

Social media: Pinterest users in the United States

Founded in December 2009, Pinterest is one of the top five most used social networks in the United States. The American social media service is headquartered in San Francisco, California and female consumers make up a decent portion of its user base in the United States. Food, music, and reading/writing are some of the common interests among Pinterest users in the U.S.
This report provides valuable insights about Pinterest in the social networks market of the United States. It provides in-depth analysis of the brand’s consumers in the U.S.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Pinterest users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Pinterest users in the United States (''brand users'') against U.S. social media users in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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