Consumer Insights report
TikTok is a video sharing social network headquartered in Beijing, China that was launched in 2016. Since then, it has gained worldwide popularity and amassed millions of users in Germany. Its userbase mostly consists of younger people, who discuss topics as varied as music and their favorite brands.
This report provides valuable insight into the social media market in Germany, as well as social media users.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of TikTok users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark TikTok users in Germany (''brand users'') against German social media users in general (''category users''), and the overall German onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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