Consumer Insights report
Launched in September 2016, TikTok is one of the top ten most used social networks in the United States. Consumers of this brand use social media on a regular basis, and their most common interests are food, music, and travel.
Get more revealing insights about TikTok in the United States social networks market with our report. Incorporating useful details about the users’ demographic profile, their lifestyles as well as the most important marketing touchpoints.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of TikTok users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark TikTok users in the United States (''brand users'') against U.S. social media users in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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