Social media: Twitter users in the United States

Consumer Insights report

Social media: Twitter users in the United States

Founded in 2006, Twitter is one of the top five leading social networks in the United States. The American social media platform has users from various regions in the U.S, including rural communities, towns as well as urban communities. Music, food, and video games are among the common hobbies among Twitter users, most of whom use their smartphones to access the internet.
Have a look at more revealing insights about Twitter in the social networks market of the United States with our report.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Twitter users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Twitter users in the United States (''brand users'') against U.S. social media users in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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