E-commerce in Hungary

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Statista Dossier on e-commerce in Hungary

The dossier provides information on e-commerce in Hungary. It gives a general overview of the market and presents online shopping trends and habits. Furthermore, it includes information on webshops, delivery methods and preferences, as well as digital payments.

Table of contents

    • Online retail trade revenue in Hungary 2005-2021

    • E-commerce revenue in Hungary 2017-2025, by segment

    • Online share of total retail trade revenue in Hungary 2013-2021

    • Number of domestic online orders in Hungary 2016-2021

    • Number of e-commerce transactions in Hungary 2021, by product category

    • E-commerce share in enterprises' turnover in Hungary 2009-2021

    • Share of enterprises selling online in Hungary 2010-2021

    • Online C2C e-commerce penetration in Hungary 2005-2021

    • Mail order and online retail stores revenue in Hungary 2010-2021

    • Leading e-commerce shops in Hungary in 2021, by net sales

    • Share of online shops with an offline store in Hungary 2018-2021

    • Share of online shops selling on online marketplaces in Hungary 2021, by platform

    • E-commerce website conversion rate in Hungary 2020, by product type

    • Most popular foreign online shops among Hungarians 2020

    • Distribution of e-commerce payments in Hungary 2021

    • Online platforms accepting card payment in Hungary 2016-2021

    • Preferred payment methods for online orders in Hungary 2021

    • Distribution of Hungarians by payment method used for online orders 2021, by age

    • Hungarians' preferred e-commerce delivery or pick-up methods 2022

    • Share of online shops by available delivery methods in Hungary 2021

    • Distribution of online orders by delivery or pick-up method in Hungary 2020

    • Share of online shops in contract with shipping companies in Hungary 2021

    • E-commerce sales channel share in Hungary 2017-2025, by device

    • E-commerce website reach in Hungary 2021, by location and device

    • Preferred digital devices for online shopping in Hungary 2016-2020

    • Device usage in different phases of online shopping in Hungary 2020

    • Online shopping rate in Hungary 2010-2021

    • Average online basket value in Hungary 2021, by product category

    • Most common shopping queries entered into Google in Hungary 2021

    • Most visited price comparison websites in Hungary 2021, by traffic share

    • Share of Hungarians making online purchases 2021, by product category

    • Average number of online FMCG orders over a year in Hungary 2021

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