E-commerce in Hungary

Statistics report on e-commerce in Hungary

E-commerce in Hungary

The report provides information on e-commerce in Hungary. It gives a general overview of the market and presents online shopping trends and habits. Furthermore, it includes information on webshops, delivery methods and preferences, as well as digital payments.

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Table of contents

Market overview

7
  • Premium Forecast E-commerce revenue in Hungary 2018-2028, by segment
  • Basic Statistic Online share of total retail trade revenue in Hungary 2013-2022
  • Premium Statistic Number of domestic online orders in Hungary 2016-2022
  • Premium Statistic Online purchases from other countries in Hungary 2020-2022
  • Premium Statistic Number of e-commerce transactions in Hungary 2021, by product category
  • Premium Forecast Number of users of e-commerce in Hungary 2018-2028
  • Premium Statistic Online C2C e-commerce penetration in Hungary 2005-2021

Webshops

7
  • Basic Statistic Share of enterprises selling online in Hungary 2011-2022
  • Premium Statistic Share of online shops with an offline store in Hungary 2018-2022
  • Premium Statistic Mail order and online retail stores revenue in Hungary 2010-2022
  • Premium Statistic Leading e-commerce shops in Hungary in 2022, by net sales
  • Premium Statistic Share of online shops selling on online marketplaces in Hungary 2022, by platform
  • Premium Statistic Distribution of webshops in Hungary 2022, by number of countries they sell to
  • Premium Statistic Distribution of long tail online retailers in Hungary 2022, by type

Digital payments

6
  • Premium Statistic Most popular payment methods in Hungarian webshops 2022
  • Premium Statistic Distribution of domestic e-commerce payments in Hungary 2022
  • Premium Statistic Online platforms accepting card payment in Hungary 2016-2021
  • Premium Statistic Preferred payment methods for online orders in Hungary 2021
  • Premium Statistic Distribution of Hungarians by payment method used for online orders 2021, by age
  • Premium Statistic Share of Hungarians by payment method used for online orders 2021, by education level

Delivery methods and preferences

4
  • Premium Statistic Share of online shops by available delivery methods in Hungary 2022
  • Premium Statistic Domestic online order distribution by delivery or pick-up method in Hungary 2018-2022
  • Premium Statistic Share of online shops in contract with shipping companies in Hungary 2022
  • Premium Statistic Decisive factors when choosing e-commerce delivery method in Hungary 2022

Device usage

4
  • Premium Forecast E-commerce sales channel share in Hungary 2018-2028, by device
  • Premium Statistic Share of Hungarians visiting e-commerce websites 2022, by device used
  • Premium Statistic E-commerce website reach in Hungary 2021, by location and device
  • Premium Statistic Smartphone usage rate by online shopping in Hungary 2022, by purpose

Online shopping behavior

10
  • Premium Statistic Online shopping rate in Hungary 2010-2022
  • Premium Statistic Share of Hungarians shopping online 2022, by age group
  • Premium Statistic Money spent on online purchases by individuals in Hungary 2020-2021
  • Premium Statistic Average online basket value in Hungary 2021, by product category
  • Premium Statistic Most common shopping queries entered into Google in Hungary 2022
  • Premium Statistic Most visited price comparison websites in Hungary 2021, by traffic share
  • Premium Statistic Share of Hungarians making online purchases 2021, by product category
  • Premium Statistic Average number of online FMCG orders over a year in Hungary 2021
  • Premium Statistic Share of Hungarians by preference for online or in-store shopping 2022, by age
  • Premium Statistic Most popular free shopping apps in Hungary 2023, by number of downloads
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