Video-on-Demand: Netflix Brand Report (United States) 2020

Statista Global Consumer Survey

Video-on-Demand: Netflix Brand Report (United States) 2020 This brand report features valuable insights from Statista Global Consumer Survey 2020 about Netflix in the Video-on-Demand market in the United States.

Headquartered in Los Gatos, California, Netflix is a media-services provider and production company. It is the most used video-on-demand service in the United States and one third of the Netflix users in the U.S. are frequent viewers.

Topics include
  • Customers' demographic profile
  • Customer lifestyle
  • Marketing touchpoints


  • Introduction
  • Key findings

  • Brand usage
  • Drivers
  • Frequency
  • Genres
  • Device usage

Netflix Customers' Demographic Profile
  • General demographics
  • Life stages
  • Income
  • Household classification
  • Type of community

Netflix Customers' Lifestyle
  • Attitudes
  • Hobbies & Interests
  • Attitudes towards innovation
  • Life values

Netflix Customers' Marketing Touchpoints
  • Internet usage by device
  • Social media usage
  • Media usage
  • Advertising touchpoints

  • Global Consumer Survey
  • Methodology
  • Authors

  • Language: English
  • Released: May 2020
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