Consumer Insights report
Netflix is the leading video on demand service provider in the United States. Headquartered in Los Gatos, California, the production company is popular amongst consumers from all age groups who use different devices for watching digital content in the U.S.
This report provides valuable insights on Netflix in the Video-on-demand market in the United States. The data used in this report provides in-depth information about Netflix users in the U.S.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Netflix users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Netflix users in the United States (''brand users'') against U.S. video-on-demand users in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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