Video on demand: Netflix in the United States 2020 Brand Report

Statista Global Consumer Survey

Content

Overview

  • Introduction
  • Key findings

Video-on-Demand
  • Brand usage
  • Drivers
  • Frequency
  • Genres
  • Device usage

Netflix Customers' Demographic Profile
  • General demographics
  • Life stages
  • Income
  • Household classification
  • Type of community

Netflix Customers' Lifestyle
  • Attitudes
  • Hobbies & Interests
  • Attitudes towards innovation
  • Life values

Netflix Customers' Marketing Touchpoints
  • Internet usage by device
  • Social media usage
  • Media usage
  • Advertising touchpoints

Appendix
  • Global Consumer Survey
  • Methodology
  • Authors

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