Online fashion in Spain

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Statista dossier on the e-commerce fashion industry in Spain

This dossier presents facts and figures about the online fashion retailing industry in Spain. It provides a general view of the e-commerce industry as well as the national fashion framework. The dossier also covers chapters on the shopping behavior of Spaniards and their preferences in terms of sites and devices to purchase their clothes online. Additionally, this document will go over the importance of social media and influencer marketing for the fashion industry in Spain.

Table of contents

  • 1. Key figures
    • E-commerce sales revenue by quarter in Spain 2011-2019

    • Quarterly revenues from e-commerce in Spain 2014-2019

    • Quarterly E-commerce transaction volume within Spain 2014-2019

    • Weight of ecommerce in Spain over the total turnover 2014-2019

    • Fashion e-commerce revenue from abroad to Spain 2014-2019

    • Fashion e-commerce revenues from national sales in Spain 2014-2019

    • Fashion e-commerce revenues in Spain 2014-2019

    • E-commerce sectors with highest incomes in Spain 2019

  • 2. Online fashion in Spain
    • Share of fashion items purchased online Spain 2012-2019

    • Number of online fashion shoppers in Spain 2014-2018

    • Fashion e-commerce user in Spain 2017-2024

    • Distribution of online advertising spending by the fashion industry Spain 2018

    • Most popular fashion products in online advertising in Spain in 2018

    • Most searched fashion items by season Spain 2018

    • Most searched clothing brands online by search volume in Spain 2018

  • 3. Consumer behavior
    • Fashion retailers' websites by monthly visits in Spain 2018

    • Online fashion shoppers by gender in Spain 2019

    • Devices to purchase fashion online Spain 2019

    • Most used devices to search for fashion brands online in Spain and the world 2018

    • Online expenditure on fashion per purchase Spain 2019

    • Users who bought online by net monthly income Spain 2019

    • Distribution of products purchased online from mobile devices in Spain 2019

    • Distribution of products purchased online in Spain 2019, by category

    • Products that consumers plan to buy on Black Friday in Spain 2019

  • 4. Online fashion preferences
    • Reasons of Spanish users to buy online more than in stores in 2019

    • Most valued by fashion users in online stores in Spain in 2019

    • Ranking of the most purchased fashion items in Spain in 2018

    • Favorite websites to buy fashion items online in Spain in 2019

    • Drivers to buy fashion online Spain 2019

    • Smartphone site format to purchase fashion Spain 2019

    • Preferred online fashion customer service channels Spain 2019

  • 5. Social media and influencers
    • Most popular social media to promote businesses through influencers Spain 2019

    • Social media platforms used to follow influencers in Spain 2019

    • Frequency of use of 21 Buttons by social network users in Spain in 2019

    • Twitter: most followed brands in Spain as of March 9, 2016

    • Facebook: leading brand fan pages in Spain 2017, by number of fans

    • Most popular Spanish beauty accounts on Instagram 2019

    • Most popular beauty and fashion influencers on Instagram worldwide 2020

    • Instagrammers with the greatest influence in the fashion sector in Spain in 2019

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