Consumer Insights report
Amazon Pay is one of the top five leading online payment providers in the United Kingdom. Featuring an almost equal user distribution among male and female consumers, many of Amazon Pay users in the UK come from high income households. Music is an important interest among them, and almost all of Amazon Pay enthusiasts in the United Kingdom use their smartphones regularly to access the internet.
Find out more in-depth analysis about Amazon Pay in the online payment market of the United Kingdom.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Amazon Pay users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Pay users in the United Kingdom (''brand users'') against UK online payment users in general (''category users''), and the overall UK onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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