Consumer Insights report
Launched in 2014, Apple Pay is one of the top ten most used online payment services in Germany. Its German customers belong to various demographic profiles and come from different income backgrounds. Technology or computers is an important interest among Apple Pay users in Germany, who also like to stay up to date with new technology.
Check out more revealing insights about Apple Pay in the German online payment market with our report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Apple Pay users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Germany (''brand users'') against German online payment users in general (''category users''), and the overall German onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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