Consumer Insights report
Google Pay has become a prominent player in the German online payment market landscape ever since its introduction in the country back in 2018. It is currently one of the top five most used online payment services in Germany, attracting consumers from various demographic profiles. Technology or computers is a common interest among Google Pay users in Germany, many of whom could imagine dealing with their financial transactions exclusively online.
This report is comprised of interesting statistics giving insights into Google Pay in the German online payment market landscape.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Google Pay users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Google Pay users in Germany (''brand users'') against German online payment users in general (''category users''), and the overall German onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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