Consumer Insights report
Google Pay is one of the top five leading online payment services in the United Kingdom. It was originally launched as Android Pay in 2015 before being rebranded as Google Pay in 2018. The online payment service had over 200,000 monthly active users on Android devices in the UK, as of July 2020. Google Pay users in the UK come from various demographic profiles.
This report sheds light on Google Pay in the online payment market of the United Kingdom.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Google Pay users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Google Pay users in the United Kingdom (''brand users'') against UK online payment users in general (''category users''), and the overall UK onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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