Wearables: Fitbit users in the United States

Consumer Insights report

Wearables: Fitbit users in the United States

Headquartered in San Francisco, California, Fitbit is one of the leading wearable brands in the United States. Health and fitness are among the top interests of customers of the American company.
Our report provides you with revealing insights about Fitbit in the wearables market in the United States.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Fitbit users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Fitbit users in the United States (''brand users'') against U.S. users of wearables in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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