Headphones: Audio Technica users in the United States

Consumer Insights report

Headphones: Audio Technica users in the United States

Founded in 1962, Audio Technica is a Japanese headphone brand popular among mostly young and middle-aged consumers in the United States. Audio Technica users in the U.S. list music, photography, and food as some of their most common interests and like to stay up to date with new technology.

This report covers Audio Technica in the United States' headphones market.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Audio Technica users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Audio Technica users in the United States (''brand users'') against U.S. headphone users in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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