Consumer Insights report
Beats is one of the top five leading headphone brands in the United Kingdom. Founded in 2006, the American brand has users from rural and urban communities in the UK. Among the UK consumers who use these headphones, travel, music and health, and fitness are some of the most common hobbies.
Check out this report featuring in-depth analysis of Beats in the headphones market of the United Kingdom.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Beats users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Beats users in the United Kingdom (''brand users'') against UK headphone users in general (''category users''), and the overall UK onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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