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Consumer Insights report
Founded in 1946, Sony is one of the top five leading headphone brands in the United States. The Japanese brand attracts users from all walks of life. Consumers from towns, rural, and urban communities use Sony in the U.S., and music is an important interest among them, alongside food, video games, and travel.
This report features valuable insights about Sony in the headphones market in the United States.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Sony users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sony users in the United States (''brand users'') against U.S. headphone users in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)