Coronavirus impact on the advertising industry in the United Kingdom

The Statista dossier
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Statista Dossier about the impact of Coronavirus on the advertising industry in the UK

Table of contents

  • 1. Industry forecasts
    • Impact of COVID-19 outbreak on global ad spend 2019-2020

    • Ad spend growth in Western Europe 2000-2022

    • Advertising spending in Western Europe 2017-2022, by medium

    • Coronavirus impact on advertising spend in the UK in 2020, by quarter

    • Coronavirus impact on advertising spend in the UK in 2020, forecast by media

  • 2. Traditional advertising
    • Coronavirus impact on TV advertising growth y-o-y in Europe 2020

    • Coronavirus impact on TV advertising spend in the UK in 2020, by quarter

    • Coronavirus impact on cinema advertising spend in the UK in 2020, by quarter

    • Coronavirus impact on radio advertising spend in the UK in 2020, by quarter

    • Coronavirus impact on newsbrand advertising spend in the UK in 2020, by quarter

    • Coronavirus impact on outdoor advertising spend in the UK in 2020, by quarter

    • Out-of-home advertising impacts during COVID-19 in the UK 2020, by environment

    • Change in OOH advertising impacts during COVID-19 in the UK 2020

  • 3. Online advertising
    • Coronavirus expected impact on buy-side and sell-side ad spend in Europe Q3 2020

    • Coronavirus impact on online advertising spend in the UK in 2020, by quarter

    • Google search volume increase during COVID-19 outbreak in the UK 2020, by category

    • Most searched keywords on google during COVID-19 outbreak in the UK 2020

    • Facebook and Instagram CPM (cost-per-mille) in the UK 2021

    • CPC before and after COVID-19 in the UK 2019-2020, by industry

    • Most popular Instagram topics during Covid-19 in the UK in 2020, by growth increase

    • Most unpopular Instagram topics during Covid-19 in the UK in 2020, by growth decrease

  • 4. Brands
    • Coronavirus impact on brand marketers in the UK April 2020

    • Global consumer views on brand communication during COVID-19 in 2020, by country

    • Global consumer preference of brand communication during COVID-19 in 2020, by country

    • Global consumers discouraging from brand use due to poor COVID-19 response 2020

    • Influence of brand response to COVID-19 on global consumer future purchases 2020

  • 5. Coping strategies
    • Financial implications for marketing organizations due to coronavirus UK 2020

    • COVID-19: working from home risk to marketing organizations in the UK in 2020

    • Schemes and coping strategies of marketers during coronavirus outbreak in the UK 2020

    • Staff retention among marketing organizations during the coronavirus outbreak UK 2020

    • Cancellations and cashflow issues for marketers due to COVID-19 in the UK in 2020

    • Marketers' opinions on business planning during the coronavirus outbreak UK 2020

    • COVID-19: working from home and work-life balance of marketers in the UK in 2020

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