Coronavirus impact on the advertising industry in the United Kingdom

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Statista Dossier about the impact of Coronavirus on the advertising industry in the UK

This dossier includes the most important data on how the coronavirus pandemic has affected the advertising industry in the United Kingdom (UK). It includes forecasts for the industry as a whole, as well as by media. The dossier also has chapters on brand perception and the coping strategies of advertising marketing organizations following the coronavirus outbreak in the UK.

Table of contents

  • 1. Industry forecasts

    • Impact of COVID-19 outbreak on global ad spend 2019-2020

    • Ad spend growth in Western Europe 2000-2023

    • Advertising spending in Western Europe 2017-2023, by medium

    • Coronavirus impact on advertising spend in the UK in 2020, by quarter

    • Coronavirus impact on advertising spend in the UK in 2020, forecast by media

  • 2. Traditional advertising

    • Coronavirus impact on TV advertising growth y-o-y in Europe 2020

    • Coronavirus impact on TV advertising spend in the UK in 2020, by quarter

    • Coronavirus impact on cinema advertising spend in the UK in 2020, by quarter

    • Coronavirus impact on radio advertising spend in the UK in 2020, by quarter

    • Coronavirus impact on newsbrand advertising spend in the UK in 2020, by quarter

    • Coronavirus impact on outdoor advertising spend in the UK in 2020, by quarter

    • Out-of-home advertising impacts during COVID-19 in the UK 2020, by environment

    • Change in OOH advertising impacts during COVID-19 in the UK 2020

  • 3. Online advertising

    • Coronavirus expected impact on buy-side and sell-side ad spend in Europe Q3 2020

    • Coronavirus impact on online advertising spend in the UK in 2020, by quarter

    • Google search volume increase during COVID-19 outbreak in the UK 2020, by category

    • Most searched keywords on google during COVID-19 outbreak in the UK 2020

    • Facebook and Instagram CPM (cost-per-mille) in the UK 2021

    • CPC before and after COVID-19 in the UK 2019-2020, by industry

    • Most popular Instagram topics during Covid-19 in the UK in 2020, by growth increase

    • Most unpopular Instagram topics during Covid-19 in the UK in 2020, by growth decrease

  • 4. Brands

    • Coronavirus impact on brand marketers in the UK April 2020

    • Global consumer views on brand communication during COVID-19 in 2020, by country

    • Global consumer preference of brand communication during COVID-19 in 2020, by country

    • Global consumers discouraging from brand use due to poor COVID-19 response 2020

    • Influence of brand response to COVID-19 on global consumer future purchases 2020

  • 5. Coping strategies

    • Financial implications for marketing organizations due to coronavirus UK 2020

    • COVID-19: working from home risk to marketing organizations in the UK in 2020

    • Schemes and coping strategies of marketers during coronavirus outbreak in the UK 2020

    • Staff retention among marketing organizations during the coronavirus outbreak UK 2020

    • Cancellations and cashflow issues for marketers due to COVID-19 in the UK in 2020

    • Marketers' opinions on business planning during the coronavirus outbreak UK 2020

    • COVID-19: working from home and work-life balance of marketers in the UK in 2020

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