Consumer Insights report
Amazon is one of the leading tablet brands in the United States. As of October 2020, the American technology company accounted for approximately 13.7 percent of the tablet market share in the U.S., attracting consumers from various demographic profiles.
According to our report, Amazon customers love their smartphones. More than half of them cannot imagine living without it, and almost all of them use their smartphones to access the internet. Music is another important interest among Amazon users, next to food and reading or writing.
Check out more interesting insights about Amazon in the tablet market of the United States with our comprehensive report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Amazon / Amazon Fire owners in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon / Amazon Fire owners in the United States (''brand users'') against U.S. tablet owners in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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