Tablets: Samsung owners in the United States

Consumer Insights report

Tablets: Samsung owners in the United States

Samsung is one of the leading tablet brands in the world, with a global market share of 20 percent as of the first quarter of 2021. The South Korean brand shipped almost 8 million units worldwide during this period, making it one of the most sought-after tablet brands around the globe.

It thus comes as no surprise that Samsung is one of the leading tablet brands in the United States. Featuring an almost equal user distribution among male and female consumers, the brand’s customers live in towns, rural, and urban communities across the U.S. Many Samsung users consider smartphones as an important part of their lives, and almost all of them use this device to access the internet.

This report provides you with valuable insights about Samsung in the tablets market of the United States.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Samsung owners in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Samsung owners in the United States (''brand users'') against U.S. tablet owners in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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