Laptops: HP owners in the United States

Consumer Insights report

Laptops: HP owners in the United States

One of the most popular laptop brands in the world, HP is the market leader in the United States. Its customer base includes users from towns, rural, and urban communities there. Music is an important interest among HP owners in the U.S., and almost half of them buy new technology when it has proven successful.

Check out more revealing insights about HP in the laptops market in the United States with our report.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of HP owners in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HP owners in the United States (''brand users'') against U.S. laptop owners in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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