Laptops: HP Brand Report (United States) 2020

Statista Global Consumer Survey

Laptops: HP Brand Report (United States) 2020 This Brand Report covers HP in the laptops market of the United States and is based on data from the Statista Global Consumer Survey 2020.

Topics include
  • Customers' demographic profile
  • Customer lifestyle
  • Marketing touchpoints
Content

Overview

  • Introduction
  • Key findings


HP Customers' Demographic Profile
  • Brand usage
  • General demographics
  • Life stages
  • Income
  • Household classification
  • Type of community

HP Customers' Lifestyle
  • Attitudes
  • Hobbies & Interests
  • Attitudes towards innovation
  • Life values

HP Customers' Marketing Touchpoints
  • Internet usage by device
  • Social media usage
  • Media usage
  • Advertising touchpoints

Appendix
  • Global Consumer Survey
  • Methodology
  • Authors

  • Language: English
  • Released: July 2020
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