This Brand Report covers HP in the desktop pcs market of Germany. Receiving up to four updates throughout the year, the report is based on data from the Global Consumer Survey, as of December 2022.
This report offers the reader a comprehensive overview of HP owners in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark HP owners in Germany (''brand users'') against German desktop PC owners in general (''category users''), and the overall German onliner, labelled as ''all respondents'' in the charts.
The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 14,500 brands across 56 countries.