Social media in Asia Pacific

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Statista Dossier about social media in Asia Pacific

Table of contents

  • 1. Overview
    • Social media: global penetration rate 2021, by region

    • Number of worldwide social media users 2020, by region

    • Active social media user penetration APAC 2021, by country

    • Number of active social media users APAC 2021, by country

    • Number of social media accounts per internet user APAC 2020, by country

  • 2. Key markets
    • Social media market share Asia 2021, by platform

    • Mobile social media market share Asia 2021, by platform

    • Monthly active users of leading messaging apps in China 2021

    • Most popular social networks in China Q3 2020

    • Social media usage by platform type in Australia 2020

    • Twitter users in Asia 2020, by country

  • 3. Facebook, Inc.
    • Monthly active Facebook users APAC Q1 2014-Q4 2020

    • Daily active Facebook users APAC Q4 2013-Q4 2020

    • Facebook users in Asia 2020, by country

    • Facebook quarterly revenue APAC 2013-2020, by segment

    • Monthly number of Facebook comments per user APAC 2020, by country

    • Monthly number of Facebook advert clicks per user APAC 2020, by country

    • Youtube users in Asia 2020, by country

    • Instagram users in Asia 2020, by country

    • Whatsapp users in Asia 2020, by country

  • 4. APAC platforms
    • Number of active WeChat messenger accounts Q2 2011-Q1 2021

    • Number of monthly active users of Sina Weibo Q1 2018-Q1 2021

    • LINE: number of monthly active users in Japan 2013-2020

    • Global TikTok iOS DAU 2017-2021

    • Global TikTok Android DAU 2017-2021

  • 5. Content creators
    • Share of consumers who follow social media influencers APAC 2020, by country

    • Most followed Instagram accounts APAC May 2021

    • Most subscribed YouTube channels APAC May 2021

  • 6. Consumer behavior
    • Daily time spent spent using social media APAC 2020, by country

    • Daily time spent on social media APAC 2020, by time range

    • Devices used for social media APAC 2020, by type

    • Share of internet users using social media for work APAC 2020, by country

    • News-related user behavior on social media APAC 2020

    • Personal information that social media users keep private APAC 2020

    • Share of anonymous social media accounts APAC 2020, by platform

    • Leading reasons for anonymity on social media APAC 2020

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