Social commerce in China

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Statista Dossier about social commerce in China

This dossier presents graphs and information about the social commerce, which is a new-emerged subcategory of e-commerce in China. It provides key figures for the social commerce market overview, platforms, consumer behaviors, and live streaming commerce.

Table of contents

  • 1. Overview
    • Online shopping market gross merchandise volume in China 2013-2022

    • Number of China's mobile e-commerce users 2016-2020

    • Market size of social e-commerce industry in China 2014-2019

    • Annual growth of social e-commerce industry in China 2015-2019

    • Number of social commerce shoppers in China 2016-2019

    • Number of social commerce employees in China 2014-2019

  • 2. Social commerce platforms
    • Major social e-commerce platforms sales value in China 2014-2018

    • Most popular social networks in China 2019

    • Leading WeChat e-commerce mini-programs 2019, based on unique device number

    • Pinduoduo's monthly active user number Q1 2017-Q1 2020

    • Xiaohongshu's user number 2015-2019

    • Yunji's user number in China 2016-2019

  • 3. User demographics & behavior
    • Distribution of social e-commerce users in China 2019, by age group

    • Popular social commerce platform content topics in China 2019

    • Social e-commerce users' willingness to produce content in China 2019

    • Influencer ad impact level on buying decisions on WeChat, China H1 2019, by category

  • 4. Live streaming commerce
    • Market value of live commerce in China 2017-2020

    • Most used live streaming platforms for live streaming shopping in China 2020

    • Frequency of watching shopping-related live streaming in China 2020

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