The digital market in Thailand

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Statista Dossier about the digital market in Thailand

This dossier presents graphs and tables about the digital market in Thailand. It provides an overview of the digital market, as well as digital advertising, digital households and entertainment, digital payments, and digital user demographics and behaviors.

Table of contents

  • 1. Overview
    • Impact of digital transformation (DX) on GDP in APAC 2017-2021

    • Total IT and digital market value Thailand 2017-2019

    • Digital services market value Thailand 2017-2019

    • Forecasted IT and digital market growth Thailand 2018-2019

    • Breakdown of digital population Thailand 2017 by type

  • 2. Digital advertising
    • Forecasted digital ad spending share of total media ad spending Thailand 2015-2020

    • Digital ad spend Thailand 2012-2020

    • Forecasted share of digital ad spend Thailand 2019-2020, by industry

    • Forecasted value of digital ad spend Thailand 2020, by industry

    • Forecasted share of digital ad spend Thailand 2020, by platform

  • 3. Digital payments
    • Share of online payment methods Thailand 2019

    • Value of internet banking transactions Thailand 2017-2019

    • Volume of internet banking transactions Thailand 2017-2019

    • Value of mobile banking transactions Thailand 2017-2019

    • Volume of mobile banking transactions Thailand 2017-2019

  • 4. User demographics and behaviors
    • Share of internet users Thailand 2019, by activity

    • Share of population that currently use digital devices Thailand Q4 2019 by device

    • Share of e-commerce activities among internet users Thailand Q3 2019

    • Share of online financial activities among internet users Thailand Q2-Q3 2018

    • Adoption of digital innovations among internet users Thailand Q3 2019

    • Daily time spent using online media Thailand Q3 2019, by activity

  • 5. Digital devices
    • Digital television budget Thailand 2014-2019

    • Smart devices market value in Thailand 2017-2019

    • Market demand growth of household audio and video devices Thailand 2011-2018

    • Annual spend on smart home devices per home Thailand 2019, by device

    • Ownership of smart speaker brands Thailand 2019

    • GMV of online media market Thailand 2015-2025

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