Online payment: Alipay users in China

Consumer Insights report

Online payment: Alipay users in China

Alipay is the most used online payment service in China. The gender distribution of Alipay users is 50/50 female and male, most of them living in urban communities. Some of the most common interests among Alipay consumers in China are music, food, and travel.
This report provides revealing insights about Alipay in the online payment market in China.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Alipay users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Alipay users in China (''brand users'') against Chinese online payment users in general (''category users''), and the overall Chinese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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